Promotion

Many people assume that the promotion and marketing have the same sense, when that promotion is only one part of the working paper. Although often associated with sales promotion but the truth campaign has a broader meaning than sales due to sales is only related to the exchange of property rights by the salesperson, while the promotion is any activity intended to inform, persuade or influence consumers to keep using the product company. promotion of understanding proposed by Philip Kotler is as follows:

"Promotion encompasses all the tools in the marketing mix Whose mayor is persuasive communication".

Promotion includes all the tools in combination slat main role of marketing communication is to conduct a campaign to persuade its communication process of delivering the message or news about your products / goods or services from sellers to potential buyers (consumers).

Promotion is concerned with a method of communication that is aimed at a target market of the exact product being sold at the right place at the right price. Promotions include sales by individuals, bulk sales and sales promotion. Based on the above it can be a third opinion concluded that the promotion is the efforts made by the company to influence consumers into buying the product or to convey a message about the product with the opening up communication with the listener (audience) that are persuasive.  although the implementation of this promotion is generally done by the sellers / producers, buyers or prospective buyers sometimes sometimes consciously or unconsciously have also done promotions, for example if they want any information / explanation about the price, quality and so on from the sales. For example, in a state of daily life sometimes when people talk offend certain product or also, generally the wish to buy a house or to say that tomorrow night at Juwita very nice movie, so in this case the person was carrying out kegiatankegtatan promotion.

As stated above, the basic purpose of the implementation of the promotion is to influence consumers into buying the product seller. A promotion held without whose objective is tantamount to performing work in vain. Promotional purposes is fundamental in making the overall promotional program will be run by the company in order to achieve what he wanted, and then will follow the next steps. Virtually every company that has a promotional program when seen obviously that the objectives of the promotion of each are often not equal to each other. However, in general, a campaign whose objective are as follows:

1. Appearance:

One important goal of the campaign is the promotion must be able to deliver a number of prospective buyers barely pads intended or targeted, so companies should mem1lih yens mane can be achieved to the target buyers. In order to consider this apparition lengkah the following steps:

-Determine the intended or prospective buyers that target.

-Specifies the number of prospective buyers intended.

-Choose the most appropriate media to reach prospective buyer.

2. Attention:

Promotion should be able to attract the attention of consumers ateu prospective buyers to go, but it is often very difficult to attract the attention of prospective buyers terhadappromosi we did caused so much promotion done also by other companies, so that the attention of prospective buyers not only focused on the campaign carried out by the company which includes a number of other edvertensi, sales promotion and other promotional efforts. So the company faced the problem of how to keep the campaign carried out by other companies. How that can be done to attract the attention of prospective buyers such as providing links to a particular event, the use of people who are already popular in the eyes of the reklamenya, highlight what is more a privilege of products that are not found in other products, and so forth.

3. Understanding:

Other promotional purposes of promoting an understanding was reached on a prospective buyer interprets the message reached him. Prospective buyers often can not understand the promotion are not well planned or can attract attention, sometimes a change of media used can cause the message is not clear that the changing use of media we should also involve whether the necessary changes to the message. Thus, companies must be sure that the message was clearly conveyed through the media and to attract attention, as many companies promoting various products, many potential buyers are interested, remember and understand some of the many promotional campaigns that exist.

4. Attitude Change:

After the promotion can be understood by potential buyers, the company expects a response from prospective buyers of the campaign. Each company 'must adjust to their product promotion to be able to change the attitude of potential buyers of its target, such as a change order to divert the buyer purchases from another company's products to the products produced by the company.

Many companies use advertisements to change the attitude of prospective buyers projecting, advertisements may not necessarily lead to the majority of buyers for immediate purchase.

5. Action:

In accordance with the ultimate goal of the campaign is to improve the company's results through increased sales results, the most important purpose of the promotion is to be able to induce action from prospective buyers of its target, because it indicates the success or failure of a campaign.

10 kalimat Present dan Past tense

Present Tense

• Many people assume that the promotion and marketing have the same sense, when that promotion is only one part of the working paper.
• "Promotion encompasses all the tools in the marketing mix Whose mayor is persuasive communication".
• Promotion includes all the tools in combination slat main role of marketing communication is to conduct a campaign to persuade its communication process of delivering the message or news about your products / goods or services from sellers to potential buyers (consumers).
• Promotions include sales by individuals, bulk sales and sales promotion
• .  although the implementation of this promotion is generally done by the sellers / producers, buyers or prospective buyers sometimes sometimes consciously or unconsciously have also done promotions, for example if they want any information / explanation about the price, quality and so on from the sales.
• A promotion held without whose objective is tantamount to performing work in vain.
• How that can be done to attract the attention of prospective buyers such as providing links to a particular event, the use of people who are already popular in the eyes of the reklamenya, highlight what is more a privilege of products that are not found in other products, and so forth.
• Many companies use advertisements to change the attitude of prospective buyers projecting, advertisements may not necessarily lead to the majority of buyers for immediate purchase.
• the most important purpose of the promotion is to be able to induce action from prospective buyers of its target, because it indicates the success or failure of a campaign.
• Promotion includes all the tools in combination slat main role of marketing communication

Past Tense

• . promotion of understanding proposed by Philip Kotler is as follows:
• Promotion is concerned with a method of communication that is aimed at a target market of the exact product being sold at the right place at the right price.
• As stated above, the basic purpose of the implementation of the promotion is to influence consumers into buying the product seller.
• One important goal of the campaign is the promotion must be able to deliver a number of prospective buyers barely pads intended or targeted, so companies should mem1lih yens mane can be achieved to the target buyers.
• Determine the intended or prospective buyers that target.
• Promotion should be able to attract the attention of consumers ateu prospective buyers to go, but it is often very difficult to attract the attention of prospective buyers terhadappromosi we did caused so much promotion done also by other companies, so that the attention of prospective buyers not only focused on the campaign carried out by the company which includes a number of other edvertensi, sales promotion and other promotional efforts.
• Other promotional purposes of promoting an understanding was reached on a prospective buyer interprets the message reached him.
•  so that the attention of prospective buyers not only focused on the campaign carried out
• Based on the above it can be a third opinion concluded that the promotion
•