Many people assume that the promotion and marketing have the same sense, when
that promotion is only one part of the working paper. Although often associated
with sales promotion but the truth campaign has a broader meaning than sales
due to sales is only related to the exchange of property rights by the
salesperson, while the promotion is any activity intended to inform, persuade
or influence consumers to keep using the product company. promotion of
understanding proposed by Philip Kotler is as follows:
"Promotion
encompasses all the tools in the marketing mix Whose mayor is persuasive
communication".
Promotion includes all the
tools in combination slat main role of marketing communication is to conduct a
campaign to persuade its communication process of delivering the message or
news about your products / goods or services from sellers to potential buyers
(consumers).
Promotion is concerned
with a method of communication that is aimed at a target market of the exact
product being sold at the right place at the right price. Promotions include
sales by individuals, bulk sales and sales promotion. Based on the above it can
be a third opinion concluded that the promotion is the efforts made by the
company to influence consumers into buying the product or to convey a message
about the product with the opening up communication with the listener
(audience) that are persuasive. although the implementation of this
promotion is generally done by the sellers / producers, buyers or prospective
buyers sometimes sometimes consciously or unconsciously have also done
promotions, for example if they want any information / explanation about the
price, quality and so on from the sales. For example, in a state of daily life
sometimes when people talk offend certain product or also, generally the wish
to buy a house or to say that tomorrow night at Juwita very nice movie, so in
this case the person was carrying out kegiatankegtatan promotion.
As stated above, the basic
purpose of the implementation of the promotion is to influence consumers into
buying the product seller. A promotion held without whose objective is
tantamount to performing work in vain. Promotional purposes
is fundamental in making the overall promotional program will be run by the
company in order to achieve what he wanted, and then will follow the next
steps. Virtually every company that has a promotional program when seen
obviously that the objectives of the promotion of each are often not equal to
each other. However, in general, a campaign whose objective are as follows:
1. Appearance:
One important goal of the
campaign is the promotion must be able to deliver a number of prospective
buyers barely pads intended or targeted, so companies should mem1lih yens mane
can be achieved to the target buyers. In order to consider this apparition
lengkah the following steps:
-Determine the intended or
prospective buyers that target.
-Specifies the number of
prospective buyers intended.
-Choose the most
appropriate media to reach prospective buyer.
2. Attention:
Promotion should be able
to attract the attention of consumers ateu prospective buyers to go, but it is
often very difficult to attract the attention of prospective buyers
terhadappromosi we did caused so much promotion done also by other companies,
so that the attention of prospective buyers not only focused on the campaign
carried out by the company which includes a number of other edvertensi, sales
promotion and other promotional efforts. So the company faced the problem of
how to keep the campaign carried out by other companies. How that can be done
to attract the attention of prospective buyers such as providing links to a
particular event, the use of people who are already popular in the eyes of the
reklamenya, highlight what is more a privilege of products that are not found
in other products, and so forth.
3. Understanding:
Other promotional purposes
of promoting an understanding was reached on a prospective buyer interprets the
message reached him. Prospective buyers often can not understand the promotion
are not well planned or can attract attention, sometimes a change of media used
can cause the message is not clear that the changing use of media we should
also involve whether the necessary changes to the message. Thus, companies must
be sure that the message was clearly conveyed through the media and to attract
attention, as many companies promoting various products, many potential buyers
are interested, remember and understand some of the many promotional campaigns
that exist.
4. Attitude Change:
After the promotion can be
understood by potential buyers, the company expects a response from prospective
buyers of the campaign. Each company 'must adjust to their product promotion to
be able to change the attitude of potential buyers of its target, such as a
change order to divert the buyer purchases from another company's products to
the products produced by the company.
Many companies use
advertisements to change the attitude of prospective buyers projecting,
advertisements may not necessarily lead to the majority of buyers for immediate
purchase.
5. Action:
In accordance with the
ultimate goal of the campaign is to improve the company's results through
increased sales results, the most important purpose of the promotion is to be
able to induce action from prospective buyers of its target, because it
indicates the success or failure of a campaign.
10 kalimat Present dan
Past tense
Present Tense
- Many people assume that
the promotion and marketing have the same sense, when that promotion is
only one part of the working paper.
- "Promotion
encompasses all the tools in the marketing mix Whose mayor is persuasive
communication".
- Promotion includes all the
tools in combination slat main role of marketing communication is to
conduct a campaign to persuade its communication process of delivering the
message or news about your products / goods or services from sellers to
potential buyers (consumers).
- Promotions include sales
by individuals, bulk sales and sales promotion
- . although
the implementation of this promotion is generally done by the sellers /
producers, buyers or prospective buyers sometimes sometimes consciously or
unconsciously have also done promotions, for example if they want any
information / explanation about the price, quality and so on from the
sales.
- A promotion held without whose objective is
tantamount to performing work in vain.
- How that can be done to
attract the attention of prospective buyers such as providing links to a
particular event, the use of people who are already popular in the eyes of
the reklamenya, highlight what is more a privilege of products that are
not found in other products, and so forth.
- Many companies use
advertisements to change the attitude of prospective buyers projecting,
advertisements may not necessarily lead to the majority of buyers for
immediate purchase.
- the most important
purpose of the promotion is to be able to induce action from prospective
buyers of its target, because it indicates the success or failure of a
campaign.
- Promotion includes all the tools in combination slat main role of marketing communication
Past Tense
- . promotion of
understanding proposed by Philip Kotler is as follows:
- Promotion is concerned
with a method of communication that is aimed at a target market of the
exact product being sold at the right place at the right price.
- As stated above, the
basic purpose of the implementation of the promotion is to influence
consumers into buying the product seller.
- One important goal of
the campaign is the promotion must be able to deliver a number of
prospective buyers barely pads intended or targeted, so companies should
mem1lih yens mane can be achieved to the target buyers.
- Determine the intended
or prospective buyers that target.
- Promotion should be able
to attract the attention of consumers ateu prospective buyers to go, but
it is often very difficult to attract the attention of prospective buyers
terhadappromosi we did caused so much promotion done also by other
companies, so that the attention of prospective buyers not only focused on
the campaign carried out by the company which includes a number of other
edvertensi, sales promotion and other promotional efforts.
- Other promotional
purposes of promoting an understanding was reached on a prospective buyer
interprets the message reached him.
- so that the attention of prospective buyers not only focused on the campaign carried out
- Based on the above it can be a third opinion concluded that the promotion